News & Articles - S.R.C.™

What is S.R.C.™ - Superior Rhododendron Caucasicum?

Superior Rhododendron Caucasicum (S.R.C.™), common name: Georgian Snow Rose, is an elegant evergreen shrub inhabiting the mountainous regions of the Caucasian Mountains of Russia at elevations of 10,000 to 13,000 feet. It has a history of regional usage spanning over 400 years. S.R.C.™ contains a compound that is unique for "fat-control" and antioxidant properties. However, the benefits of this wondrous plant reach far beyond its effective natural weight management in that it is also being used to treat chronic illnesses such as rheumatism, arthritis, high blood pressure and gout. Other S.R.C.™ physiological benefits include stimulation of body heat and an increase of diaphoresis; which is the secretion then elimination of toxins and waste from your body.

Even today Superior Rhododendron Caucasicum remains a very popular traditional drink in the Republic of Georgia and is revered as one of the secrets to Georgian longevity.

Why is S.R.C.™ unique?

Superior Rhododendron Caucasicum (S.R.C.™) is very unique in that there are at least 800 Azaleas/Rhododendron species worldwide, most are toxic and should not be consumed by humans, but clinical trials of S.R.C.™ have shown it to be safe and effective for human consumption. It is the only known variety to contain its unique phyto-chemical composition. Some of the highly active phenolics in S.R.C.™ are flavon-glycosides, cafferic acid, anthocyanins, chlorogenic and gallic acids. To assure the necessary quality of efficacy, S.R.C.™ is only harvested in the spring when the polyphenol compounds are at their highest potential. After spring these very important polyphenols decline rapidly.

The process by which S.R.C.™ is produced is key to its success in the body. S.R.C.™ is only produced by high-pressure solvent-free water extraction. Unfortunately, many antioxidant compounds used in nutritional supplements today are extracted using organic solvents, which can aggravate the condition that the antioxidants are trying to alleviate. That is why S.R.C.™ is only processed through high-pressure water-based filtration.

How does S.R.C.™ promote fat reduction?

Healthy bodies need certain levels of fat in order to perform properly. These fats, called essential fatty acids (omega-3 & omega-6 fatty acids), when in balance, provide necessary nutrients for the brain, hair, nails, skin, muscles, nerves and a long list of other essential metabolic benefits. Therefore it is not wise to cut out all fat from your diet, but balance fat by blocking excess amounts. S.R.C.™ acts in the same way as pharmaceuticals drugs (fat-blockers/lipase-inhibitors) in that it safely and selectively blocks lipase activity. Unlike drugs, the clinical trials of S.R.C.™ have shown that it does not reduce lipase function to a level that can threaten normal metabolic balance yet safely block enough fat to make a difference without the risk of compromising your health. This occurs because the phenolics of S.R.C.™ specifically inhibit the activity of the lipase-key enzyme in fat metabolism, but does not inhibit the effects of the other enzymes necessary in digestion such as trypsin, pepsin and amylase. The studies show that using S.R.C.™, three times a day, before meals produced a natural 15-20% decrease in fat assimilation. These tests clearly indicated that S.R.C.™ is a safe and promising natural alternative to pharmaceutical drugs; which may cause harmful side-effects.

Bottles of S.R.C.™ contain 60 vegetarian capsules. Suggested use is two or more capsules before meals three times per day and may vary according to body weight. Check with your Healthcare provider for your best results.

NOTE: All information was obtained from the book "Effective Natural Stress and Weight Management", Dr. Zakir Ramazanov & Dr. Maria del Mar Bernal Suarez, ATN/Safe Goods Publishing, 1999

If you have any questions please contact us at info@ameriden.com.

This information is intended for informational and educational purposes only and is not intended to diagnose, cure or prevent any disease. The Food & Drug Administration has not evaluated the statements within.